Global Media Network

[Text on screen] Global Media Network Telstra Broadcast Services

[Angus Stewart, Business Development Executive, Telstra Broadcast Services speaking] Telstra’s Global Media Network is a world leading media platform. It’s purpose built, to deliver high quality professional video on behalf of our customers to new content hungry international markets.

[Andreas Eriksson, Head of Telstra Broadcast Services speaking] The network can be used for all sorts of different use cases. Events could be used for smaller, midsized events and occasional use, as well as permanent services such as a linear broadcast feed.

[Angus Stewart speaking] It delivers content at low latency reliably, efficiently, thru more than 2500 endpoints around the planet.

[Andreas Eriksson speaking] The GMN is the spearhead of Telstra Broadcast Services. A business unit focused on professional broadcast and media services as part of Telstra’s net generation linear media distribution strategy.

[Michael Day, Product Management Lead, Telstra Broadcast Services speaking] Global Media Network has been built specifically for broadcasters so that they can move events around the globe like television events of national significance. We can move from one part of the globe to the other.

[Karen Clark, Head of APAC Telstra Broadcast Services speaking] It’s built on Telstra’s extraordinary network of world spanning fibre and more than 400,000 kilometres subsea cable. Its backbone is designed to be robust and fully redundant so much so that four cables would need to be cut at the same time for there to be an outage. So it’s incredibly reliable.

[Andreas Eriksson and Angus Stewart speaking] Round the clock support is paramount to our customers with master control rooms all around the world, like London, New York, China, Singapore, Hong Kong. Connected by a fibre network. So we can move media from one media allocation to another. It’s built specifically for broadcasters and specifically for high value media content.

[Karen Clark speaking] Customers can reach audiences wherever they are, and audiences can watch their favourite game, movie or program uninterrupted.

[Carl Petch, CTO and Head of Media Network Solutions, Telstra Broadcast Services speaking] Broadcasters and media companies need to keep up with the ever changing demand patterns created by world wide changes in demographics and viewing habits.

One of the key examples is the with the rise of streamers and the explosion of content that is needed on their new platforms. The addition of high-quality live sport from A to B is really the biggest user now of the network. As we move away from traditional linear services people’s consumption of sport is increasing on a year-by-year basis.

[Michael Day speaking] The GMN provides coverage, reliability and flexibility customers need to access these global media markets.

[Angus Stewart speaking] Through the GMN, customers are able to access new audiences, including the markets both in India and in China to deliver content and bring local content to the world.

[Karen Clark speaking] The GMN’s incredible coverage is underpinned by Telstra’s world class subsea cable network and our international partners in Asia, Australia, Europe, the Middle East, and the Americas.

[Angus Stewart speaking] For the future of broadcasting, all our customers keep coming to us with a lot of different uses cases. One that gets us quite interested is customer using the GMN for international production. Now that is quite fascinating to us because it requires a very fast, low latency, dedicated network and they get the benefit of having a very flexible production crew. They can have directors in remote countries. All that means is they have more options to produce content they can reduce their travel, reduce their costs and reduce their carbon footprint.

[Carl Petch speaking] The GMN offers customers this flexibility to operate in various usage or consumption-based models, depending on their specific usage patterns.

[Angus Stewart speaking] Telstra Broadcast Services delivers 22,000 hours of global content via the GMN every year. So let us help you to streamline your broadcast operations through our trusted industry media platform. Telstra’s Global Media Network: Bringing a whole world of content to the whole world.

[Text on screen] Telstra Broadcast Services.