Some of the tiger’s other key characteristics are evident in the way that Telstra does business.
Keeping one eye on the target
Tigers have to be very good strategists and tacticians as they patiently hunt – sometimes for hours at a time; here at Telstra we take the time to fully understand your business, rather than leaping straight in.
Our approach is based on understanding where you are heading strategically and the tactical plans you are putting in place to get there. With this knowledge we can then work with you to produce an appropriate ICT solution.
We want to become your trusted partner. Our sales teams therefore take a consultative approach, offering technical expertise combined with business acumen and market insight – rather than offering one-size-fits-all services.
This strategy has resulted in Telstra’s award-winning IP networks, advanced hosting facilities and world-class IP solutions. This benefits our customers as we are able to service their needs globally in an innovative way in the geographic regions where they need it.
Our strategic insight enabled us to understand the growing importance of the Asia-Pacific market. This led to Telstra building a market-leading network in this area, which is ideally positioned to service the growing number of businesses already in situ as well those looking to move into this market.
Telstra’s customers can therefore rely on us to stay ahead of the market, offering network solutions that are created with the future in mind.
The personal touch
Like tigers who are warm and generous friends, we also adopt a ‘warm and fuzzy’ approach to interacting with our customers. Our business may be all about delivering technical excellence and innovation but we like to combine this with a friendly and accessible face.
Telstra International is supported by over 2,500 sales and accredited professionals. Our industry experts and solutions specialists have attained accreditation from a wide range of companies including Microsoft, Cisco and Alcatel-Lucent.
We operate globally but interact locally with a direct presence in 25 cities and 15 countries across Europe, Asia Pacific and the Americas. This means we have people on the ground where our customers need them.
With 24/7 customer support available 365 days of the year you are guaranteed a friendly voice at the end of the phone – whenever you need it. But it’s not just our support teams who are accessible. Our senior management teams are also on hand to speak to customers and facilitate a speedy decision-making process
All of this means that our customers experience friendly service from accessible skilled people.
Resilience at the core
Another key characteristic of the tiger is resilience: despite numerous threats to itself and its environment, it continues to survive.
Resilience is all about providing an acceptable level of service in the event of faults and network challenges. This is the ethos on which Telstra’s networks are designed and built as we aim to keep your network up and running in the face of any challenge.
With over 6m km of transmission fibre Telstra’s network offers resilience, scale and redundancy, with traffic re-directed in the event of an outage.
Moreover, when we lay new cables we think ahead and anticipate any challenges to the resilience provided. This is demonstrated by the route of the AAG cable which avoids the Pacific Rim earthquake zone near Taiwan. By following a different path to most other cable systems, the AAG is able to provide better and more reliable connectivity.
We hope that with Telstra's support the Year of the Tiger will be a roaring success for your business!