Corporate social responsibility

Using ICT as a driver of your Sustainability Strategy

Any leading organisation determined to have a long-term, successful future should be focused on improving sustainability. Organisations should recognise that it is now time to take responsible action and provide solutions that improve three key things: operational resilience, commercial sustainability and environmental sustainability.

No organisation, however, would be interested in introducing sustainable solutions without being able to quantify the environmental, commercial and social benefits.

There are easy, expedient and cost-effective ways for organisations to reduce energy use and greenhouse gases by adopting existing ICT technologies such as video conferencing, teleworking, web contact centres and fleet and field force management solutions.

Telstra can help you quantify the strong commercial, environmental and societal benefits potential which can potentially be realised using ICT as a driver of sustainability strategies through sophisticated ROI tools.

Sustainability is a bottom line necessity

In the current macro economic environment, clearly corporations need to be resilient in managing risk and maintaining a secure operating environment. In addition, they need to ensure business continuity in case of operational failure caused by exogenous factors and still meet commercial commitments to deliver profitable returns. And, now more than ever, corporations need to consider environmental sustainability and the actions needed to reduce greenhouse gas emissions - all whilst achieving sustainable commercial outcomes that will satisfy customer, community, employee and shareholder expectations.

With the onset of government policy, carbon pricing increasing energy costs and the imperative of maintaining market relevance, credibility and competitiveness, large organisations need to deliver a successful sustainability strategy that visibly contributes to the bottom line. And they are starting to see sustainability as a critical element of their strategic direction, a way of engaging and retaining their employees, and a platform for enhanced shareholder value.

Benefits of a successful sustainability strategy

With the pressure to be environmentally, commercially and socially responsible while remaining competitive, organisations are looking for solutions that enable them to develop a winning sustainability strategy which helps deliver, rather than compromises, their efficiency and productivity imperatives.

What if pursuing an energy-saving agenda actually offered fresh opportunities to fuel growth?

What if the benefits of introducing sustainability initiatives and solutions extended far beyond reducing an organisation’s environmental footprint?

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